The Witcher

The Witcher drew 76 Million viewers in its first four weeks, becoming Netflix’ most watched first season ever. We kicked off the campaign by showcasing the story’s central protagonists. Exciting the pre-existing fanbase and cultivating wider curiosity to provoke interest in the characters, plot-lines and an entirely new world.

For Netflix Originals we explored the stories behind The Witcher in greater detail creating a thirty-minute documentary ‘Making the Witcher’ for release on the platform.

Our eight-part series ‘Inside the Episodes’ took an in-depth journey, exploring stories, themes and the time shifting narratives that weave throughout the series.